The iconic Fiat is back in the U.S., and its first work, from creative chief and now CEO Olivier Francois, tries to bring the brand forward by looking back to the 1950s.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/dgjP0dn-fZg/

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A BBC Secrets of the Brands documentary looks into how one Apple fan's brain reacts to the brand's iconography. Turns out "the Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith."

Back in 2004, Douglas Atkin in his The Culting of Brands (aff link) drew similar parallels between religious cults and brands that enjoy very enthusiastic following, Apple in particular; I posted about the book here.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/kJds1RSEYRk/this-is-your-brain-on-apple.html

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Advertising Agency: Three, Romania Creative Director: Andrei Tripsa Copywriter: Sabin Staicu Art Director: Nicu Duta Account Director: Miruna Pop Illustrator: Nicu Duta

Source: http://www.ibelieveinadv.com/2011/07/vespa-map/

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Whether you are trimming your operation to streamline your successful business or save your recession-affected enterprise, consider these tips.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/cs87wUjjKWs/220074

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The co-founder of a successful music distributor for independent artists talks about staying nimble in a fast-changing industry.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/Cx7mcd-DIVE/220096

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Disorganization can sap small-business productivity. Here are eight tips to help you stop the chaos and get organized.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/U9baXFRY3lY/220053

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The move away from exclusive coverage on the BBC chips away at the racing circuit's commitment to free TV.

Source: http://feeds.nytimes.com/click.phdo?i=c1e592514d553e34a271da6ef07ffc68

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The Rev. Al Sharpton, who might become the host of a TV show on MSNBC, lobbied in favor of Comcast?s purchase of NBCUniversal.

Source: http://feeds.nytimes.com/click.phdo?i=5dc9f153fb9eea2a15499799837feb79

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It's Joe McCambley, who is listed as copywriter on that very first 1994 banner for AT&T on HotWired.

According to his bio (pdf), "Joe conceived and developed the first advertising experience that ever appeared on the Internet in October of 1994. It was a banner that led to an online tour of the world?s best art museums, sponsored by AT&T and developed for the inaugural issue of HotWired Magazine."

Which also answers an old question -- what happened when people did click "right HERE".

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/WXshpN3794k/first-digital-copywriter.html

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Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman / Partner: Rich Silverstein
Executive Creative Director / Associate Partner: Christian Haas
Associate Creative Directors: Mark Sikes, Will Elliott
EP: Cat Reynolds
Producer: Sara Krider
Production Company: Harvest Films
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Executive Producer: Scott Howard
Head of Production / Producer: Rob Sexton
Line Producer: Mala Vasan
DP: John Perez
Art Director: Charles Infante
Editorial: Arcade Edit
Editor: Christian Jordan
Asst. Editor: Peter d?Andrea
EP: Damien Stevens
VFX: The Mill
Producer: Sabrina Elizondo
EP: Sue Troyan
Talent: Russell Brand

Check out the Brands of the World Logo Awards 2010 winners. Submit your designs for 2011 now!

Source: http://adsoftheworld.com/media/tv/hewlett_packard_touchpad_russel_brand

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